Chiara Ferragni: Top influencer Ferragni fined $1.2 mln in Christmas cake advertising case, ET BrandEquity
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Chiara Ferragni: AGCM said advertising and higher pricing misled consumers to think that by buying the cake, they were directly contributing to a charity for bone cancer research at a hospital in Turin, and also that Ferragni was herself making donations. Balocco had made a 50,000 euro one-off payment to the hospital months before launching the Ferragni pandoro, so sales for the product had no effect on charity donations, the regulator said.
ETBrandEquity An initiative of The Economic Times
ETBrandEquity An initiative of The Economic Times
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